Every great business story begins with a dream. An inspiring, exciting and motivating dream. A dream that propelled the business owner AND those around them, to make amazing things happen.
“Do you want to sell sugar water for the rest of your life or do you want to come with me and change the world?”
It’s hard to reject an offer like that! That kind of compelling dream literally changes how people feel. Feelings are what precede actions. As such, it massively increases the chances of people wanting to take action and invest in you, hire you or buy from you.
Just think about that for a moment.
The power of a compelling dream
In contrast, the dream behind the typical small business is predictable. It’s pretty average. Here’s the thing: an average dream won’t attract the best clients, customers, investors or partners. It won’t compel people to want to share a business’s vision or talk about them, either.
You end up working just as hard, but without the power of a compelling dream, the ceiling on your potential is unnecessarily limited.
This begs the question; how do you know if the dream behind your business is motivating enough? In my experience, there are 3 very good indicators.
- One way you know, is by how enthusiastic and driven you feel regarding your business. Compelling dreams bring energy and optimism. Average dreams bring frustration and pessimism.
- Another powerful indicator is the way people react when you share your dream with them. If you’re on track, people will sit forward. Eyes wide open. Focusing on what you’re saying.
- And finally, you’ll find that other people pester you to become a part of your dream. They want to be on your team. Either as a customer, client, investor or advocate.
If your business isn’t energizing you, or isn’t attracting the people or attention it needs, check how compelling your dream is. Look at how motivating your plans are.
It’s hard to overstate the value of a massively motivating dream. I see it in action every day with my clients and it improves everything.