Thanks to social media, talk is cheaper than ever before.
The world has a megaphone. Everyone can now tell everybody about everything.
Here’s the thing: As the noise from this chatter has increased, we’ve become better and better at ignoring it. Yes, technology let’s us filter the notifications and reduce the noise somewhat. But we ourselves are paying less attention to the chatter. It tends to wash over us.
And that’s really, really important for business owners to know.
Because now that talk is cheaper than ever, our actions have spectacularly more impact.
- People don’t notice the noise.
- They notice the difference we make. And this is especially true, when we make a positive difference to them or something they care about; their business for example.
In short, to earn the attention and trust of our prospective clients, we need to look for ways to demonstrate the value we bring, which they’ll find useful. If it’s useful (to them) it isn’t noise. So, they pay attention.
Rather than having a ton of social media accounts and filling them with noise (automated retweets, funny images and GIF’s, sharing famous quotes, etc), go for quality. Make a difference.
The message you’re reading right now is an example of what I mean. By taking a little time this morning, I’ve produced this information, which I believe some of you will find useful.
- I do almost nothing on Facebook.
- I don’t even have a Linkedin account.
- I share ideas, like this one, and I use Twitter.
That’s it. And every day, amazing prospective clients reach out to me.
Here’s the thing.
It’s increasingly hard to get noticed on social networks. Millions of business owners, marketing people and agencies are using the same, so-called tricks and tactics. And in doing so, they become camouflaged by the millions of others, who are doing the same thing.
We need to step away from the noise, my friend.
If you find you’re not getting the results you and your business need, focus on making a difference. Find something you can do, which will have a positive impact (be useful) to your prospective clients.
It’s less time consuming than adding to the noise, and massively more effective.