The most successful marketing is built on strong foundations. This brief post will help you get it right.
Before you market anything to anyone, there are 3 important questions your prospective customers need you to answer.
- I’m really busy. And I get pestered with sales messages all day. Why should I give you my attention?
- Everyone promises an outstanding service. Most fail to deliver on that promise. What meaningful reasons are there for me to risk buying from you (or risk switching to you from my current provider)?
- I’ve never heard of you. I’ve never done business with you. Why on earth should I trust you? (I answer this here, in yesterday’s post).
The best marketers answer those questions fully, before they sell anything to anyone. And I strongly recommend you do the same, my friend. Because if you do, you’ll capture attention, create a compelling message and build the trust required for your marketing to succeed.