Are you tired of prospective clients (or customers), who don’t get back to you when they say they will? If you are, here’s something you may find extremely useful.
Here’s the thing. When a prospective client tells you they didn’t have the time to meet you, return your call or consider your offer… they’re lying. They had the time.
The biggest lie in business
They had the time to do all the urgent or important things. They also had time to do the stuff that interested them. And they had time to attend to the things that captured their attention. Its also safe to say they had enough time to check their social media accounts.
What they lacked wasn’t time.
What they really lacked was the motivation to do whatever you requested. As far as they were concerned, it wasn’t important or urgent enough. So, they didn’t consider it a priority. And that’s why it didn’t get done.
Okay Jim, how do I stop this from happening and massively improve my results?
To motivate your prospective clients and customers to take action, you need to do the following.
- Make your offer as attractive as possible. Look at what you’re asking people to do and make it more captivating. More interesting. More compelling. Remember, motivation comes from the words Motive and Action. When the motive is powerful enough, the action follows. So, use all your creativity to make whatever you’re offering as compelling as possible.
- Then give them a deadline. Deadlines focus the mind. They create urgency. Here’s why marketing deadlines work.
Make no mistake, the most powerful way to motivate your prospective clients to take action, is to provide them with a highly compelling offer, which is attached to a deadline. Get those 2 steps right and you’ll find the marketplace will always have time for you. You’ll also enjoy a dramatic improvement in your sales and marketing results.