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Here’s a quick idea, to help you attract the attention of prospective clients AND motivate them to hire you and recommend you. It’s all about one word. Frequency.
Allow me to explain.
I was prompted to write this after 2 emails I received.
- The first was from a long time reader (Sophie). Sophie got in touch to find out why I hadn’t published quite as many posts recently.
- The second email was from a former reader. He emailed to say he’d unsubscribed from the blog, because I publish too often.
Here’s what this has to do with growing your business.
Frequency
Clearly, I’ll never be able to keep everyone happy with the frequency of my posts. For some it will be too little and for others, it will be too much. If I keep Sophie happy, I lose Rick. If I keep Rick happy, I lose Sophie.
So, here’s what I do.
Rather than try and get the frequency right for everyone, I use a different kind of frequency. A frequency that works. Every. Single. Time!
More importantly, it’s the kind of frequency, which YOU can use to attract more clients or customers and build your business.
The other type of frequency
There’s another kind of frequency. The kind radios use. If you tune your radio into the same frequency as a radio station, you receive their signal. You’re (literally) on the same wavelength as them.
When you’re on the same wavelength as your marketplace, you’re in harmony with them. And they’re in harmony with you. Sophie and I are on the same wavelength. If you’re a long time reader, you and I are on the same wavelength, too.
In short: I write for you and Sophie.
Now, that won’t be the right frequency for everyone. But I don’t write for everyone. And there’s a very good reason why. It turns out you can’t keep everyone happy. And the harder you try, the weaker your signal becomes. Before you know it, no one’s on your wavelength.
Though I used the example of blogging for this post, the exact same strategy works for every kind of marketing.
Supercharge your marketing
If your marketing isn’t resonating with your marketplace, it’s entirely possible your signal is too weak. This happens when you try to be relevant to as many people as possible.
By being vaguely relevant to as many people as possible, you become directly relevant to no one. And it’s only directly relevant marketing messages that motivate people to take action.
So pick a frequency. Shun the masses. Embrace the community you wish to serve. Focus on them, their needs and their wants. Be generous. And be generous as often as you can.
Pretty soon, you will have a community of people on your wavelength.
- People who will value what you do.
- People who will miss you when you’re not there.
- People who will hire you.
- People who will recommend you.
- People who will talk about you.
Just imagine how valuable that would be for your business in 2020.