Before you market anything to anyone, there are 3 critical questions your prospective customers need you to answer.
Here’s why this matters.
Almost all marketing from small and medium-sized businesses gets this wrong. And in doing so, they needlessly lose out on additional sales or new clients. I don’t want that to happen to you.
Here are the questions that your marketing needs to address.
- I’m extremely busy. And I get pestered with sales crap all day. Why should I give you my attention?
- Everyone promises a great service. Including all the providers I’ve wasted my money on in the past. Tell me how your service is measurably (or meaningfully) better than my current provider?
- I don’t know you and I’ve never heard of you. Why the heck should I put my trust in you?
The best marketers answer those questions fully. And I strongly recommend you do the same. Because every piece of marketing you do, which doesn’t answer those client questions effectively will massively under-perform.
So take the time to get it right. If you do, you’ll capture attention, create a compelling message and build the trust required for your marketing to succeed.