You can’t build the right kind of business, with the wrong kind of people.
- If the wrong kind of people work for you, they’ll ruin your business.
- If the wrong kind of people hire you, they’ll ruin your business.
The solution seems simple: Decide exactly who the right people are. And then intentionally hire, and market to, the right people.
The tricky part? Saying ‘no’ to the wrong kind of people!
That’s why the best time to hire someone is before you desperately need a position filled. And the best time to choose a new client, is before you desperately need a new client.
It’s that easy.
And it’s that difficult.
But it’s required.