Waiting for the right time is a sensible thing to do. However, it can also be an extremely risky business philosophy. After all, we only know if we’ve acted at the right time, when we look back and join the dots. It’s rear view mirror stuff.
Let’s look at why this happens and why it’s almost always an accident. I’ll also share something you can do, to help overcome the challenge.
Usually, when a small business owner tells you they’re waiting for the right time, they’re accidentally stalling.
Yes, of course!
They’re not intentionally stalling. They’re very seldom even aware of it and the waiting is a source of frustration to them. They’ve simply set the bar so high for what ‘the right time’ means to them, that it never seems to happen.
However, even though the stalling is unintentional, it still makes decision taking extremely difficult; especially big or tricky decisions. This directly hits their business results, as opportunity after opportunity is missed, and problems that needed addressing, get worse.
Overcoming the challenge
There’s no one-size-fits-all answer. The reasons behind setting our bar too high are many and varied. They range from fear of loss at one end, to fear of success at the other. (yes, many people fear the perceived problems they associate with success).
One thing we can all do, is learn to identify if we have this challenge… if we too are accidentally setting our ‘right time’ bar too high. Identifying we have this challenge, is key to overcoming it. Thankfully, it’s really easy to do.
Here’s a quick overview:
- Think of a decision you’re currently putting off. One that you’re waiting to act on, until the time is right.
- Next, write down what the right time would have to look like, in detail, for you to do whatever you’re currently putting off.
- Finally, you need to honestly determine exactly how likely it is, that those things will all fall into place, in the correct order, when you have the money, stability and time required.
If you fully believe you will be in that ‘right time’ scenario in a time-scale that’s reasonable, you’re definitely not stalling.
If you believe the likelihood of all those variables connecting in a reasonable time is low (or non-existent), you’re stalling. You then need to work on why… why you’re avoiding doing what’s required.
Overcoming this issue has always been important for business owners. However, with today’s unparalleled challenges, it’s absolutely essential.
Right now, there have never been more reasons or excuses to stall. At the same time, the risk of standing still has never been greater.