I receive important marketing emails every day. I know you do, too. Of course, none of these messages are important to us.
They are not even of interest to us.
The vast majority are not even relevant to us.
They are only important to the people sending them.
I’m referring to the special offers that aren’t remotely special. The poorly targeted offers, which are totally irrelevant to you and your needs. And the outright spam from strangers.
There’s a limit to the number of times a business or brand can pester their prospective customers, before it hurts them commercially. If enough of their marketplace consider them pests, their reputation will take a hit. That’s really bad for business. If enough people block or report those emails as spam, the sender will find their emails start getting stuck in junk email filters, including legitimately important emails.
In short, it’s an unsustainable approach.
A far better alternative is to wait until we have something to say, which is worth listening to. Then share it with people who have given us permission to contact them. People who are interested. A valuable message, sent to people who want to hear from us, is vastly more effective than a selfish request from a stranger.