It’s really important that your prospective clients (or customers) hire you or buy from you. And not for the most obvious reason.
Allow me to explain.
It’s a fact that if your prospective clients go to one of your competitors, you have no way of knowing what kind of lousy service they could receive. Anything could happen to them.
But on the other hand, you know for absolute certain what will happen if a prospective client hires you.
- You know that you will look after them.
- You know they will receive outstanding value for money.
- You know that you will care, really care, about them and the service they receive.
- You know that you will go the extra mile for them.
In short, if they choose you, you know they will be delighted.
A powerful marketing mindset
I have clients today, who first hired me more than 20 years ago. This marketing mindset is what attracted them, and my total commitment to their success is what keeps them coming back. It’s the mindset behind everything I do.
I recommend you do the same my friend.
You see, I truly believe you have a professional obligation to ensure that your prospective clients hire you or buy from you. Because it’s the only way you can guarantee for certain that they will not be disappointed.
You care passionately about your clients. You take huge pride in the quality of your work and the happiness of your clients. So let the marketplace know. Show them that their total satisfaction is your goal. That it’s what drives you. What motivates you to continuously improve. And make that message, from that mindset, the cornerstone of all your marketing.
Because it’s exactly what they need to hear… and you know that what you’re telling them is the truth.