I write a lot about the importance of being useful with your marketing. A number of you have asked me if I can give you some specific examples, which you can apply to your content marketing.
And that’s exactly what I’ve done in this post. Each example is almost universal and represents something, which your clients and prospects are attracted to or extremely attracted to.
Start off by thinking about the services you provide or your product range. Then, consider the following themes and how you can incorporate them into your content marketing messages.
Each theme ends with a question to help you focus on how it applies to your business.
- People have an inbuilt need to feel connected: What are you doing, to connect them with useful contacts? The Wall Street Journal wrote about how I achieved this for one of my clients – 4 Marketing Strategies That Paid Off For Small Companies
- Everyone is trying to succeed at something: What are you doing, to help people achieve their targets, goals or dreams?
- We all need security: What are you doing, to help people reduce risk or feel secure and safe?
- We also share a common need for a sense of belonging: What are you doing, to create a community?
- Everyone wants to avoid wasting time: What are you doing, to help people maximize their time, or help them complete certain tasks, faster?
- People want to improve and expand their knowledge: What are you doing, to share useful information with them? This is the cornerstone of successful content marketing.
- Everyone wants to avoid unnecessary stress, especially now: What are you doing, to help people feel more relaxed and assured?
Are any of those themes missing from your content marketing? If they are, look for ways to incorporate them.
You’ll be very glad you did.