I have a question for you today. An important question.
The question is this: Does your business excite you and energize you?
Well, it should do.
In fact, it HAS to!
It’s impossible to build a truly successful business, unless that business fills you with energy and excitement.
Think about it.
- The energy is what keeps you moving forward. It’s the essential fuel source behind every successful business owner.
- The excitement is what fuels the energy. It’s also what the marketplace needs to feel, whenever they have an encounter with you or your business. It’s highly infectious. It’s what inspires people to hire you, buy from you and recommend you.
And that energy can be yours. If you want it.
You see, you get to choose
You can choose to either create an inspirational business, or carry on like 99% of small and medium-sized business owners, in a business you love, which doesn’t love you back.
Small business owners suffer more stress, work longer hours and work harder, than they would do if they were an employee. They work themselves harder than any boss would, with none of the perks of being a salaried employee.
And that’s nuts!
New clients often tell me they would see other business owners, who were brimming with energy, enthusiasm and ideas, and wonder how those other business owners managed to be so motivated.
Usually, they blame themselves for not being a very self-motivated type of person.
Thankfully, they’re 100% incorrect.
ANY business owner can become highly motivated and fully energized. However, it isn’t going to happen, while they’re working in a business that’s zapping their energy or failing to inspire them.
Business owners are intelligent people. They’re not going to feel highly motivated and energized, working in a business that isn’t fulfilling them.
Clarity is the key
All that energy only comes, when you are crystal clear about what you want from your business AND how to achieve it. This massively improves the way you think and feel about your business. That’s because you know what you want, know how to get it and can see progress toward your dream / goal / target. I see the impact this has on business owners every day. I’m telling you, it’s transformational!
That kind of clarity and direction is all that separates you from those supercharged (and highly successful) business owners.
The challenge you need to overcome, if you want to access that energy and excitement, can be summed-up in one word: Settling.
Settling: The destroyer of dreams
Most small business owners have spent so long with their daily grind, that they unconsciously start to settle for things the way they are. Sure, they hope things will improve. Occasionally, they’ll try something new. But they find themselves with the same core problem. So they (wrongly) blame themselves for lacking the self-motivation or energy.
To turn this around, you must refuse to settle.
- Stop LOWERING your lifestyle goals, so that they fit around the limitations of your under performing business.
- Start INCREASING your effectiveness, so your business provides everything you need (and more).
Here’s the best part.
You are in control
You don’t need to settle for ANYTHING.
You’re the boss. That’s the whole point of being a business owner.
You get to build whatever kind of business you want. You choose how enjoyable your “work” is. You get to decide what you earn, where you work, where you live, the number of hours you work and the quality of your clients. You get to choose how interesting and fulfilling your work is.
You get to choose it all, because YOUR business is directly under YOUR control.
So quit settling, my friend. Decide the kind of business that would really energize you. Then transition into it.
As this bastard of a year confirmed, life’s too precious and too short to waste it.
Now get moving!