Criticism is painful.
It’s painful enough to stop us from creating great products and services. It’s painful enough to stop us from marketing them as creatively as we possibly can.
The thing is, almost all criticism comes from people, who aren’t in the market for what we do. It comes from people who were never going to hire us. It comes from people who envy our success.
- If you sell premium services, the low price crowd will be critical. It’s too expensive!
- If you sell low price services, the premium crowd will be critical. It’s too cheap!
- And whatever you sell, there will always be small-minded people who snipe at you. Who do you think you are!?!
NB: You may find this useful “Why people criticise you and how to deal with it, in just 3 steps“.
Criticism is poison
This means we need to wise up. We need to listen to relevant voices. We need to learn from informed voices. We need to appreciate well-intentioned voices. And we need to ignore the rest.
Then… follow the numbers!
Look at what the numbers tell you. Pay attention to your customers and prospective customers. Monitor their interest. Only then will you be free to do your best work. And free to market it the best way you can.