I’d like to introduce you to one of the most powerful ideas in marketing. It’s an absolute marketing essential, known as mutually beneficial relationships.
Here’s how it works, starting with a relatively simple question.
Who already serves your prospective clients, with a service (or product) that doesn’t conflict with your own service?
This is why that question is worth so much to you. Those non-conflicting providers already have the attention and trust of your prospects.
An introduction to your prospects, from one of those providers, someone they already trust, can make you a fortune.
A literal fortune.
Mutually beneficial relationships
Mutually beneficial relationships are a cornerstone of success. The effectiveness of the strategy is behind the explosive growth of many of the world’s fastest growing businesses.
In my own experience, many of my biggest wins have come from mutually beneficial relationships. And some of these relationships have been producing high profit income for well over a decade.
That’s because once you’ve built the relationships, they carry on working for you.
With one very important caveat…
Mutually means mutually!
Mutually beneficial relationships need to be exactly that.. mutually beneficial.
They have to benefit the other person in a meaningful way. Just like any relationship, for it to work both parties need to feel valued.
So determine what you can offer these non-conflicting providers, which will motivate them to help you.
How do you get the motivation right?
You need to fully understand the risk you’re asking a potential partner to take.
That person or company will be concerned that they risk damaging their relationship with their clients, if you fail to deliver. Remember, they don’t know you yet.
However, so long as the relationship you propose is beneficial enough for them, and you can convince them of your reputation, you’ll massively lower their perceived risk and increase the odds that they’ll want to proceed.
The potential for you and your business is huge.
When I help my clients build mutually beneficial relationships, I can usually find a couple of dozen industries that are non-conflicting with theirs, yet serve the same people / companies.
And each of these industries can have dozens, hundreds or thousands of potential, mutually beneficial partners.
And each of these partners can have dozens, hundreds or thousands of clients.
That’s thousands times thousands of potential new clients, for you to be recommended to. Just think about that for a moment and let it sink in.
Take some time to consider the value of mutually beneficial relationships and think about what you can do, to make it mutually rewarding. Decades of experience assures me that you’ll be very glad you did.