There’s something a lot of people get wrong about sales targets, which I want you to get right. So I wrote this for you.
Here’s the thing: Business owners usually misunderstand the reason for setting sales targets.
The reason you need sales targets is to improve the sales effectiveness of your business. Not to motivate you to work harder. Not to motivate you to do more of the same, only faster. Not to treat it like the daily steps target on your smartphone app.
But to make the required changes.
Changes? Yes. Changes!
To improve your knowledge of the marketing strategies and tactics that work best today.
To improve the story people in your marketplace have, when they talk about your business.
To improve how you measure the sales-effectiveness of your marketing activities.
To improve the quality of prospects you attract.
To improve the way your business looks to the outside world. Design, photos, use of social media, etc.
To improve the commercial value of your contact network.
To improve the experience of doing business with you.
To improve your marketing response rates.
To improve your awareness of the problems your prospects are most concerned about.
To improve the way you handle inbound enquiries from prospects.
To improve how visible you are to your target market.
To improve the number of advocates your business has.
To improve your marketing decision making.
And to carry on improving, until you’ve surpassed your most optimistic sales targets!
Sales targets, improvements and life-changing results
In short, the reason we set sales targets is to change ourselves into the kind of business owner, whose business achieves at a higher level… year after year after year.
That means improving each and every element of your marketing, so you get the maximum return from it. When you do, compound marketing results are the natural outcome. That’s what takes your business from being rewarding, to being life-changing.