If it’s best for your customer, do it. Seriously, just do it! Because it will automatically be best for you, too.
What I am about to share with you is pure gold. And if you take a moment to read it, it can radically improve the success of your business.
It starts with this very simple idea.
You cannot develop greater value for your customer or deliver higher levels of service to your customer, without benefiting from it equally. Your customer and your business are one.
Now I’ll explain why.
There’s only us and us!
In business, when it comes to the vendor and the customer, there’s no them and us. There’s only us and us. You already know that customers are an essential part of your business. Logically, when you make things better for them, you make them better for your business, too. The customer and the business are one.
A common objection I get when explaining this to business owners, is a version of the following.
But Jim, if I go to that extra effort and expense for my customers, it will cost me in time and money. The customer will benefit, but I’ll lose out.
I totally understand that kind of reply. The idea of creating their business model around what’s best for the customer, is alien to them. It’s born of a very common attitude to business investment, which you experience every time you receive average customer service.
Average providers will look at the current numbers, subtract any extra time or financial investment, and it doesn’t add up. What they fail to see is that their current numbers are a fraction as high, and a fraction as profitable, as they could be if they improved their model.
Invest in your customers
You do this by developing your business, so that it’s transparently designed to be of massive value to your customers and prospects.
Here’s what we see from those rare business owners, already embracing this customer-focused attitude.
- They attract the best customers.
- They retain existing customers for massively longer.
- They never need to sell based on price.
- They have happier team members, who love what they do.
- They always have a waiting list of candidates, for when a position is available.
- They often have a waiting list of customers.
- They are far more productive.
- They thrive in every economy.
- They attract investors.
- They generate a buzz around their products or services, simply by doing what they do.
- They enjoy a hugely valuable profile in their marketplace.
- They attract endless word-of-mouth referrals.
All that (and more) can be yours. Yes, yours!
You can choose to accept that what’s best for your customers is best for you. Then free yourself to grow a great business, with more enjoyment, less stress, doing your best work, for customers who know you care… whilst attracting all the rewards that come from it. Because your customer and your business are one.
Do this correctly and you’ll be amazed at how quickly, and how dramatically, things improve for you.