Jim Connolly Marketing

Marketing tips and ideas to help you grow your business

  • Articles
  • About
    • FREE: My very best marketing tips
    • About Jim Connolly
    • Contact
    • Great blogs
    • Commenting Policy
    • Privacy Policy
    • Disclosure
    • How I use cookies
  • Marketing Tips
  • Let’s Work Together
    • Let’s Grow Your Business!
    • Pick my brain
    • Copywriting that attracts clients and customers

Empathy: It’s far more important than you think!

By Jim Connolly - Updated: June 19, 2022

How interested are you, regarding the challenges facing your prospective clients or customers? That may seem like an odd question, but your answer is spectacularly important.

Why?

marketing empathy, marketing with feeling

Because the most effective marketing, and strongest business relationships, are all built on a foundation of empathy: The ability to understand and share in the feelings of another person.

Think about it for a moment.

  • The vendors you are most loyal to, are those you feel have a connection with you.
  • The vendors you tell your friends about, are those you feel confident recommending.
  • The vendors you feel closest to, are those who understand your wants and needs, because they took time to find out.
  • And the vendors you appreciate the most, are those you feel you actually ‘know’.

Conversely, the vendors you have no interest in are those who have a mostly transactional relationship with you. These are the vendors that don’t really give a rat’s ass about you or what matters to you. Their focus is cold and based on how to maximize their yield from you.

Show your empathy through your marketing

Despite the value of demonstrating empathy and the damage caused by a transactional focus, most marketing lacks feeling. Instead we’re hit with needy messages transparently designed to milk us like a cash cow; sales pitches, killer deals, special offers and marketing gimmicks. It’s stripped of empathy, yet that human connection is the most valuable part.

Here’s the thing:

Business is all about people. And marketing is about how those people feel.

That’s because our feelings are what drive the decisions we make and the actions we take. Feelings are what cause people to hire you, buy from you, recommend you and remain a loyal customer. Without those feelings there’s no connection.

And without that connection, you and your business lose.

You know that you care about your customers and the community you serve. So, don’t keep it a secret. Instead, make empathy a visible part of the way you do business and the way you market your business.

Look for empathy opportunities

Proactively look for ways to demonstrate empathy.

Yes, demonstrate!

Words have amazing power. But when you show someone, it has massively greater impact, than when you merely tell them.

Here’s a suggestion. Do a review of the way you communicate with your customers and prospective customers. Are you creating empathy? Are you building them-focused relationships? If not, put it right.

Because when you do, it will radically improve the way they feel about you. And those feelings are what drive their decisions and actions.

Grow your business with my Marketing Mentor Program! I can help you build a more successful business, increase your sales and boost your profits. Here's how it works.

If you found this useful, please share it ❤️

  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • More
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)

- Published June 19, 2022

marketing advice, marketing help Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Powered By 20i Green Web Hosting

Categories

  • Blogging (407)
  • Business development (456)
  • Copywriting (296)
  • Email marketing & mail shots (182)
  • General marketing (1,565)
  • How to (299)
  • Misfits (43)
  • Professional development (508)
  • Publish the process (4)
  • Social media marketing (357)

Recent Posts

  • 3 Tips to help you regularly create great Content Marketing
  • Focus on believers. Forget the rest
  • When you enter Attract Mode, people will hire you
  • A lesson in goal setting from the genius of Michelangelo
  • Empathy: It’s far more important than you think!
  • How to thrive during the cost of living crisis
  • When was the last time you…
  • Articles
  • About
  • Marketing Tips
  • Let’s Work Together

Copyright © 2022 Jim's Marketing Blog