Jim's Marketing Blog

Marketing tips and ideas to help you grow your business

  • Home
  • Contact
  • About
    • About Jim Connolly
    • Newsletter
    • The marketing tips you need in 2023!
    • Privacy Policy
    • How I use cookies
    • Disclosure
  • Hire me
    • Marketing service
    • Pick my brain

Provide something of value that’s in short supply

By Jim Connolly - Published: July 7, 2022

marketing, high demand, short supply

We know why the most successful businesses are always in high demand. It’s the same reason they command the highest fees.

They provide something of value that’s in short supply.

We also know why the average business isn’t in high demand. It’s because they provide something, which is in abundance.

Here’s the thing

It’s not enough to work hard, work smart and care about your clients. Most of your competitors already do that. To think otherwise is to underestimate your competition. And that’s a big mistake.

To be in high demand and earn the highest fees, you need to embrace the tricky stuff. The things that are in short supply, because they’re too challenging or uncomfortable for most business owners.

This includes a willingness to.

  • Set higher standards than your competitors.
  • Do work that’s meaningfully different. Work that has your signature all over it.
  • Initiate. Not always. But often.
  • Be there for people when they need help. This is critically important in today’s economy.
  • Encourage others.
  • Connect people.
  • Treat different customers differently.
  • Adapt to the rapidly changing threats and opportunities. Preferably before your competitors do.
  • Make promises and keep them.
  • Inspire your customers, your team and your marketplace.

Is this easy? No. It’s hard. Really hard.

Here’s a better question: Is it worth it? Yes, absolutely!

The very fact it’s so bloody hard is why it’s so rare, why it’s in such high demand and why it’s so valuable.

Let's grow your business! I'll help you increase your sales and boost your profits. To find out how, read this!

Share this ❤️

  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email a link to a friend (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • More
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
<< PREVIOUS POST
NEXT POST >>

FREE marketing tips!

Get my best marketing tips, advice and ideas delivered direct to your inbox. Just add your email below.
You can unsubscribe at any time. I respect your privacy.

Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Categories

  • Blogging (405)
  • Business development (458)
  • Copywriting (298)
  • Email marketing & mail shots (182)
  • General marketing (1,655)
  • Professional development (522)
  • Social media marketing (353)

Search

Recent posts

  • Start with the end in mind January 28, 2023
  • What’s really stopping you? January 26, 2023
  • Want better advertising results? Read this January 24, 2023
  • The big strategy behind every successful business. Here’s how it works! January 19, 2023
  • Get your prospects’ urgent attention and immediate action January 18, 2023
  • It costs $26,000 a gallon and it’s less useful than water! January 15, 2023
  • Almost everyone will ignore you January 14, 2023
  • Moving your business forward January 11, 2023
  • How to access proven marketing ideas January 8, 2023
  • You control all the important stuff January 7, 2023
  • Home
  • Contact
  • About
  • Hire me

Copyright © 2023 Jim Connolly