What I am about to share with you is pure gold. And if you take a moment to read it, it can radically improve the success of your business.
It starts with this very simple idea.
You cannot develop greater value for your customer or deliver higher levels of service to your customer, without benefiting from it equally. Your customer, and your business, are one.
Now I’ll explain why.
There’s only us and us
In business, when it comes to the vendor and the customer, there’s no us and them. There’s only us and us. You already know that customers are an essential part of your business. Logically, when you make things better for them, you make them better for your business, too. Your customer, and your business, are one.
A common objection I get when explaining this to business owners, is a version of the following.
But Jim, if I go to that extra effort and expense for my customers, it will cost me in time and money. The customer will benefit, but I’ll lose out.
Here’s where the confusion occurs.
Business owners will look at their current numbers, subtract any extra time or financial investment, and it doesn’t add up. What they’re missing is that their current numbers are a fraction as high, and a fraction as profitable, as they would be with the improved model.
Invest in your customers
How do you switch to the improved model? You do it by developing your business, so that it’s transparently designed to be of massive value to your customers and prospects. (I provide lots of useful information in that link).
Here’s what we see from those rare business owners, already embracing this customer-focused attitude.
- They attract the best customers.
- They thrive in every economy.
- They retain existing customers for massively longer.
- They never need to sell based on price.
- They attract high-value opportunities, from brands who want to collaborate with them.
- They are far more productive.
- They generate a buzz around their products or services, simply by doing what they do.
- They enjoy a hugely valuable profile in their marketplace.
- They attract endless word-of-mouth referrals.
All that (and more) can be yours, when you fully embrace the idea that your customer, and your business, are one. You’re then free to grow a high-profit business, doing your best work, for the best customers.
Do this correctly and you’ll be amazed at how quickly, and how dramatically, things improve for you.