Before you pull the trigger on your next marketing effort, here are 3 questions your prospective clients or customers need you to answer.
- I’m busy. Why should I give you my attention?
- Your competitors all claim to go the extra mile. They all claim to offer a great service. What meaningful reasons are there, for me to risk switching to you from my current provider?
- I’ve never done business with you before. Why should I trust you?
By answering all 3 questions clearly and correctly, you can massively improve the effectiveness of your marketing and your sales. You’ll also set yourself apart from the vast majority of your competitors.
You’ll capture attention, create a motivational message and build the trust required, to inspire your marketplace to respond.