In life there are certain people who you absolutely need to avoid. The same is true in business.
Some are easy to spot
- The web designer whose own website is a mess or outdated.
- The marketing expert, who embarrassingly needs to attend networking groups because their own marketing doesn’t work.
- The business guru who claims to be in high demand, yet offers free consultations.
- The copywriter whose content is poorly-written and lacks impact.
- The leadership expert who’s just like all the other leadership experts. (Think about that for a moment).
Others are harder to spot
- The social media guru, who used tricks to attract half a million followers.
- The accountant, who understands numbers, but can’t clearly explain what they mean to your business.
- The strategist, whose own strategy is failing.
- The business development coach who’s never built a successful business of their own.
Protecting your business from bad advice
The personal recommendation of a trusted friend is usually the least risky way to find an expert provider. Just make sure the friend has recent, first-hand experience of the quality of the provider’s work.
Another option is to find someone, whose work you’re already familiar with. If, for example, you subscribe to a provider’s Podcast or YouTube channel and they regularly share useful information, they’re showing you 2 things.
- The fact they have turned up consistently, demonstrates a degree of reliability. This is especially if they have many years worth of material available.
- You get to see, first hand, just how knowledgeable they are, from the quality of information they share.
With an attractive looking website and some testimonials, anyone can claim to be an expert in anything. And that’s why we, as business owners, need to look deeper. Because the cost of hiring a bad business provider is far, far higher than their fee.