When you were a kid, you were told that there is safety in numbers. You learned that if you were with a group of children on a trip somewhere, it was potentially very dangerous to stray away from the rest of the pack. For kids in that type of scenario, the advice is correct.
To be outstanding, you need to stand out!
As adults, most small business owners are still following the pack, like when they were kids. The challenge here, is that it’s impossible to be outstanding in business or achieve outstanding results, unless you stand out. To stand out commercially, we need to have the courage to break away from the pack – To be different from our competitors.
Here’s the thing: Every time you do something with your marketing, customer service or business development, which mirrors what your competitors are doing, you become a little less outstanding. My mirroring what the pack are doing, you make it impossible to break beyond the “average” and that’s a stressful, uninspiring place to spend your career.
Now, you can (just about) scrape a living without being outstanding. However, I’m pretty sure you didn’t go into business to scrape a living. Right? You started a business because you wanted something more than that. You could have had a regular job if all you wanted was to pay the bills and have a little left over. No, you decided you wanted more from your life and that’s exactly what you should focus on.
Don’t settle for less, just to accommodate an under-performing business
Don’t be like the masses of small business owners, who forget about the dreams and ambitions they had when they started their business. These guys have adjusted their lifestyle DOWN to accommodate an under-performing business, rather then adjust the performance of their business UP, so that it fulfils their ambitions. Fall back in love with the passion that drove you to start your business and use that energy to inspire you to break away from average and become outstanding!
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