A little while ago, someone emailed me with a problem. His email opened with; “I need a major breakthrough, Jim!”.
In short, he wanted me to personally introduce him to someone who’s very wealthy and a friend of mine. The unknown emailer apparently has a proposal, which he’s sure my friend “will want to be in on”.
- Let’s ignore the fact that the person he wants me to introduce him to is not a friend of mine, just an acquaintance.
- And let’s also ignore why on earth I would recommend a total stranger to anyone.
Instead, let’s look at the mindset the emailer is using.
Because although his email was certainly unusual, a lot of business owners adopt a broadly similar approach.
Allow me to explain.
The thing about major breakthroughs
When looking for a major business breakthrough, the temptation can be to focus on a massive home run… a home run, which will save you years of effort and land you in the big time.
“If I could just get 20 minutes with (insert name of famous billionaire), maybe they would back my idea”.
That’s one way to succeed.
However, major business breakthroughs don’t tend to happen like that. There will be exceptions, but they’re called exceptions for a reason. They’re exceptional.
Instead, major breakthroughs are almost always the result of lots of mini breakthroughs. The process usually follows the same, proven path.
- You decide exactly what breakthrough you want to achieve and put a plan together.
- You chunk your plan down into a series of steps (mini breakthroughs).
- You then apply intelligent activity to each step.
- You carry on taking steps forward, until you’ve achieved your major breakthrough.
Recommended reading: How to know if you have a winning idea.
It’s far less glamorous than scoring lunch with Jeff Bezos or Mark Cuban and being handed their full financial backing. But it’s far more likely to actually work.