I wrote recently that there are many, many businesses that should be thriving right now, rather than struggling. Your response was huge. Many of you asked me to share more of the thrive strategies I work on with my clients. So, that’s what today’s post is all about. I hope you find it both useful and eye-opening.
The mass market right under your nose
Everyone is experiencing problems today, which they couldn’t have foreseen in January.
Let that sink in for a moment: EVERYBODY is dealing with one or more unexpected problems. That includes your clients, your marketplace and the people who live next door. They all need solutions to whatever problems they’re currently facing. And the bigger their problem, the more valuable the solution is. Hold that thought for a moment.
The thing about problems is that they lead to commercial opportunities.
For example, the problem of vermin infesting people’s property, led to the pest control industry. The problem of waiting too long for hot food on the go, led to the fast food industry and the problem of criminality, led to the legal profession. These multi billion dollar industries couldn’t exist without the problems they solve.
So, no problem = no opportunity.
Today, with an unprecedented surge in problems, there’s an equally unprecedented surge in opportunities; some of which you and your business can solve.
This amazing opportunity is easy to miss, if you allow yourself to dwell on, and worry about, your own problems. The key is to focus on how you can grow your business and create additional streams of high-profit income, by solving other people’s problems.
You and your business
Think for a moment about the capabilities of your business. I’m not talking about the range of services you provide. I’m talking about the range of skills and assets you have.
Then look at the problems your clients, prospective clients and wider marketplace are struggling with right now. How can your combined capabilities and experience be applied, in order to create a solution?
For example, at the start of February, I didn’t even provide a thrive strategy service. Today, it accounts for the vast majority of my work. That’s because it was developed as the solution, to the business problem of growing successfully during today’s unprecedented economy.
Look around you for problems to solve. There are many. Some are extremely pressing. And every one of them, which is within your capabilities, has the potential to help others… and help you and your business to thrive, at the very same time.
Note: At the moment, my thrive strategy service is only available to my clients and former clients.