Developing a successful business is challenging enough, when you know precisely what you are working toward. However, when you are unclear about your commercial end game, you make it massively more difficult to succeed.
It’s like setting off on a trip somewhere you’ve never been before, with no directions. You just end up following whatever roads look most promising; not knowing if they are taking you closer to, or further from, where you need to be. This may work as a strategy for a Sunday afternoon drive, but it makes for commercial chaos when applied to business.
If you haven’t done this for a while, why not take some time out to get specific about just what you want to achieve commercially in the long term. Be as specific as you can be and use as many numbers as you can. For example: Avoid terms like “I want to build a business that will make me financially independent” and find out what figure you would need to have, in order to achieve financial independence.
Without knowing your end game, you find yourself reacting to whatever the working day throws at you.
When you know what your end game is, you can take control and proactivey make decisions based on what you want to achieve.
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