Did you ever hear that old saying; “You can’t keep everybody happy”? Well, when it comes to marketing messages, you shouldn’t even try! When you embrace this idea, it can provide a massive boost your sales figures.
It’s all about using a more targeted marketing approach.
Targeted marketing messages
A targeted marketing message consists of 2 equally important components:
- The message is sent to a targeted group; those most likely to have a need for whatever you are offering.
- The message is composed exclusively, with the people in that target group in mind. In other words it’s directly relevant to them and their needs.
Marketing to a targeted group
Every day, you will see offers in your mail and your email inbox, from companies offering things you have absolutely no need for. What do you do with these? You ignore them! That’s because no matter how great a product or service is, it will only succeed commercially, if it’s marketed to the right people.
For example, you may have just been offered the best deal ever on a new coffee machine, but if you are not a coffee drinker, that offer is not going to motivate you to buy the coffee machine. So, make sure that you are speaking, writing and advertising to the right people.
A targeted marketing message
Most of the marketing messages we see are very poorly targeted. The reason this is so common, is that amateur marketers often think that by writing for the widest spread of people possible, they stand the greatest chance of making a sale.
They want to ensure that everyone who reads or listens to their marketing message, will find “something” there that’s interesting. However, that approach is the exact opposite of what effective, targeted marketing is all about.
Effective, targeted marketing is about getting a directly relevant message in front of a targeted reader / listener / viewer. It’s about talking to that person, about their needs and what’s happening in their world, and showing how you can help them, with your products or services.
The bottom line here is this: The more compelling, inspiring and motivating your message is, the more successful it will be.
If you would like to see a better return from your current marketing efforts, take a moment to check who you currently market your services to, and also, how targeted your marketing messages are.