Imagine a building project, where the carpentry work was being carried out by an insurance broker, the electrical work was being handled by an accountant and where the bricks were being laid by a web designer!
That project would be a total mess! Although the people working on that building are all intelligent professionals in their own area – none of them are professional builders!
Believe it or not, I see the result of this kind of havoc all the time; when I meet with the owners of small businesses! I see what happens when someone who’s an expert in Law or Recruitment or Insurance etc, but with no marketing background or experience, handles their businesses marketing! They usually waste a fortune; on advertising that could never work, mailshots that no one reads or websites that no one visits. They not only waste a fortune, they miss out on masses of new business too!
Marketing & cause and effect
If your sales and profits are not what you want, you must either hire a marketing professional or decide to learn professional marketing. Business is all based on cause and effect, which is great news. It means you can achieve any result you wish; providing you do the correct things, in the correct order – correctly!
The law of cause and effect also assures us that; “if you always do what you have always done, you will always get what you have always got.”
In other words, you can’t expect better results without making better decisions and taking better actions. The business owner who moans about her lack of success, but refuses to improve her effectiveness through study and application is a fool!
Free marketing material to help you
As one of the UK’s best known marketing professionals, I have produced a stack of free marketing material for you. It’s on my main website at www.jimconnolly.com; in fact, 100% of the sales and marketing material there is free – even the audio program! I also write a massively successful marketing newsletter, which you can subscribe to using the button below. All the marketing material on my main website and in my newsletter is written by me and the free audio programs are written and narrated by me – to help you make your marketing as powerful as possible.