The best decisions you ever made all had one thing in common.

Can you guess what it was?

They were BIG decisions! All of them.

Think about it… the decision to start a family, to buy a home, to spend a year travelling the world, these decisions are huge. Life-changing, even. And they’re risky, because they come with no guarantee of success.

Commercial success and decision making

The same is true in business. Breakthrough success only comes, after you’ve made breakthrough decisions. And breakthrough decisions are big. Big enough to break through the challenges that are holding your business back.

Every big business decision will always carry an equally big risk. That’s because it’s the size of the risk that determines the size of the decision. This explains why making small decisions is so easy. They carry little or no risk, so they feel safe.

In speaking with business owners, I find that ongoing business problems can always be traced back to a big decision, which is being avoided.

It looks something like this.

• They know there’s a persistent or recurring problem in their business.
• They also know something needs to be done about it.
• The decision to do what’s required (usually to make an investment or make a significant change) feels too risky.
• So they decide not to do what’s required.
• Instead, they do something that seems easier (less risky).
• The problem persists.

The entrepreneurial mindset

The most successful businesses in every niche are directed by people with an entrepreneurial mindset. That’s because entrepreneurs evaluate risk in a more effective way.

Entrepreneurs believe that letting a problem persist is riskier, than deciding to do what’s needed.

Interestingly, the entrepreneur is still avoiding risk. All that changes, is what they attach risk to. And by defining risk correctly, they make far better decisions and achieve far better results.

Their mindset is based around what their business needs, rather than what feels easiest. It’s no coincidence that the world’s fastest growing businesses are founded by entrepreneurs.

In short, if you want the right results for your business, you need to make the right decisions for your business. Old ways won’t open new doors.

Here are 5 practical things you can get started on today, which your future self will thank you for. They’re in no particular order.

Let’s get started!

1: Look for the hidden gold dust that’s under your nose. What was the last marketing email you received, which you opened? What was the last marketing message you read, which motivated you to make a purchase or make an enquiry? By decoding what prompted you to take action, you can get ideas, to make your own marketing more effective. There’s gold dust all around you, if you choose to look for it.

2: Look for trust-building opportunities. Trust is the foundation of every great relationship. We earn trust from what we do, rather than what we say. So show, don’t tell. Tip: This strategy works great.

3: Look for better problems to solve. By solving better problems, you increase your commercial value. Increasing your commercial value is the starting point, to attracting the best clients and earning the best fees. The good news is that most of your competitors will deliberately avoid the tricky stuff. They’ll avoid solving the problems that require additional effort. This presents you with a wonderful opportunity. An opportunity to set yourself apart from your competitors and position yourself as a highly valued provider.

4: Look for the main barrier to your success. Then invest the time and effort required to remove it. Once you’ve removed it, what used to be your second biggest barrier to success will be the new number one. So, invest the time and effort required to remove it. Repeat.

5: Look for outreach opportunities. Right now, there are people who already have the trust and attention of your prospective clients. These trusted people are of massive value to you and your business. Identify who they are. Then, figure out why they should introduce you or recommend you. Get this right and the results can be amazing.

I hope you find at least one thing here, which you can get started on today. If you do, your future self will thank you.