I’ve received quite a few emails recently, from people who want to market a new business venture, even though they have no budget. Whilst it’s common for new projects to have limited budgets, having zero budget is still thankfully relatively rare. Several of these emails closed with the statement that they had just 2 options; to do nothing or to launch their new project right now, with no budget.
Of course, in reality they had stacks of options. They may, for instance, decide to get the funding in place, then go for the launch. They may decide to find some partners, who will invest expertise and money in the project, then go for the launch. They may decide to make the product or service better, whilst saving to get the funds in place, then go for the launch. There are always options – providing you are prepared to look.
Examine all your options
I often hear people make similar polarised statements, where they say something is either this or it’s that. They then make their decisions based on those 2 choices alone; without considering all the other viable options. When you give yourself the option to either do nothing at all or do something wrong, you are asking yourself to answer the wrong question!
Good preparation and planning are cornerstones of a successful project. Conversely, most of the failed projects I see, had failed long before they even started, through lack of preparation. It’s great to see people putting their energy and effort into something positive, but without proper planning, all that energy and effort will only get them so far.
After all, if you are rowing your boat with all your strength in the WRONG direction, you will never get where you want to be! In fact, the harder you row, the further in the wrong direction you will go.
It is possible these days, to successfully launch a small business or a new project with a shoestring budget. You know what? There are millions of people right now, trying to do just that! They are seeking to grab the same people’s attention (and money) that you are too.
Yes, you can beat them, but it will require forward planning, solid preparation and the ability to consider all your options.