Question: What happens whenever the economy gets tough?
Answer: People become massively more value focused!
Right now, there are businesses in the same industry, in the same town, selling to the same people; with very different results. Some will be struggling, whilst others will be seeing their market share increase – even in a recession.
We know that people are searching for great value right now, so ‘right now’, could be the perfect time for you to look for new ways to pump more value into your product or service. No matter what you do or how well you do it, there will be something you can add or refine, which will increase the market value of your offering.