This post is all about how to market your business, without ever having to worry about the threat of competition.
I decided to write this after receiving an email from a reader, Elizabeth, who asked me a great question. Elizabeth wanted to know why I promote the websites and blogs of fellow marketing professionals. She went on to say that this seemed, “an unusual way to treat the competition!”
Apparently, Elizabeth was specifically referring to the fact that I often link to other marketing sites and ReTweet interesting posts and articles from other marketing professionals.
In a way, I can understand what Elizabeth’s saying. It probably seems counter instinctive to most people, when they see me use my network to promote someone, who could be a direct competitor.
However, I see things in a different way!
Marketing and competition
When it comes to growing my business, I don’t operate from the mindset of having competitors. I operate from a creative mindset. I focus on making what I do so uniquely valuable, that there isn’t anyone else offering that set of unique skills to the small business marketplace. You know what? It works really well too! There are some great marketing people out there, but none that compete with me. They do their thing and I do mine. Operating from a creative mindset allows me to work without limitations. For example, I actually market the services of a number of great marketing and marketing-related businesses. Isn’t that brilliant?
I genuinely believe that if any business tries hard enough, it can make its services uniquely valuable enough to never have to ‘worry’ about the competition again. The challenge, is that most businesses, large and small, look just too similar to the other providers in their industry. As a direct result, they are constantly worried that prospective customers will see the ‘competition’ and then use them.
If they were uniquely valuable enough, they would never have to worry about that.
Marketing your business
Here’s my suggestion for you – something for you to consider.
Look at what your competitors do and re-design your raft of services, your promises and guarantees, to make your offering massively more uniquely valuable. Market your unique value and show the marketplace how brilliant you are. Get this right and will OWN your very own hyper-valuable niche. Become the only show in town, for someone looking for YOUR kind of service.
What do you think?