I have a question for you. "Why does one person's recommendation carry a lot of weight, when another person can give the same recommendation, yet few people take any notice?" The answer, of course, is influence. The recommendation of an influential person is powerful and in business it has a huge commercial value too. It's why a ...
Since yesterday's post, I've had a number of emails from people; wanting to know where I got the beautifully designed Twitter icon I used in the post and also in my sidebar. Both the Twitter icon and the FeedBurner one I use on the blog, come from a blog ...
Here are 7 simple things you can do, to increase the number and the quality of your sales leads and enquiries. Take a look through this short list and see how many of them you are already doing. 1. Ask Think of the contacts you have, who already have access to your ideal ...
One of the most powerful tools in marketing is also one of the least mentioned. Ladies and gentlemen, I am talking about the marketing value of feedback. Marketing feedback The fastest and most accurate way to guarantee you are giving the marketplace what it wants, is to ask the marketplace what it wants! This feedback is ...
Whenever I ask a business owner, why he or she refuses to get professional help in the key areas of their business, the answer is always the same. They tell me that they can't afford it. This answer is based on a 100% incorrect assumption. The incorrect assumption, is that by not investing in ...
When I launched this blog, I decided to introduce a zero advertising policy - no paid advertising or endorsements. There were a couple of solid reasons for this. Firstly, I don't like blogs, which are just glorified advertising vehicles. They make me wonder if the posts are being written just as a way to sell ...
If you don't like where you live, don't complain about it or wish you lived somewhere better - move! You're not a tree. If you want to live somewhere else, take action now! Develop a plan, work that plan and relocate to where you DO want to be. If you don't like your sales figures, don't complain ...
If Bob is a consultant and he charges £50 an hour for his time, he might cost you a lot more than Sue, who is also a consultant but charges £75 an hour. That's because Sue is well organised and very experienced in her field. Something that takes Bob 5 hours to do, can be done ...
The current economic downturn has encouraged many businesses to cut their prices or fees, in order to be more competitive. These price cuts create a number of important, often overlooked issues. Here are a few common price cut issues you need to avoid, along with some suggestions and answers. Even small price reductions have big ...
I think that the title of this post says it all - so let's get straight to the first marketing tip! Marketing tip number 1: When you send a marketing email to someone on a ‘list’ you bought or hired, they do not know who you are. Therefore, they are highly likely to consider your message as ...
