A guy called me once and asked: “Jim, we want to market our new service with a huge launch event. Can you help us?” I answered: “I think what you want is to successfully market your new service? I can certainly help with that, but to simply build a huge launch event would be a…
Monthly Archives: April 2011
You can count on these to help you succeed
If you want to make real progress with your business, you need to know where you are right now in all the key areas. This means studying the numbers. The challenge here, is that whilst many of us know what the numbers behind our business are, we don’t always know what they represent in real…
Win more clients with this 1 great idea
The next time someone asks you for a quote, remember to give them the full answer. This means covering the following 2 areas: Tell them what your fee or price is. THEN tell them the value you bring. Here’s why this matters If you simply give them the first answer, they will see the cost…
What everyone ought to know about special offers!
Do you provide special offers to people, as a way to encourage them to make a purchase? If you do, here are some things you really need to know in order to get the best results possible and avoid some common mistakes! Special offers: Training the marketplace to wait The first challenge with using special…
HTC customer service: My experience and maybe a lesson too?
As a very happy user of the stunning HTC Desire Android phone, I was wondering what my first experience of HTC customer service would be like, after I required their help a few days ago. Sadly, it was poor. However, I do believe there’s a powerful marketing lesson here, which is what I want to…
Consider the source – ALWAYS consider the source!
Here’s a quick tip, which can help you avoid wasting your time and your money. It’s based around just 3 words: Consider the source. Consider the source Much of the information out there, particularly business related information, is biased. As a result, a lot of people have either bought something they don’t need or they…
How to improve all your marketing with this 1 great idea!
Enthusiasm is contagious. It spreads like a virus, infecting everyone who comes into contact with it. In today’s post, I’m going to share some ideas regarding how you can tap into the viral power of enthusiasm, to improve just about every area of your sales and marketing! Enthusiasm, sales and referrals One of the finest…
Who is influencing you? You may be surprised when you find out!
Who influences you? The short answer is, everyone. The slightly longer answer is, everyone you connect with. The power of influence It’s impossible to connect with someone and not have them influence you in some way. Even a complete stranger, who takes time out to smile at you as you pass by, will slightly influence…
Make 2011 your best year ever, with these 3 powerful ideas
With the first quarter of 2011 now behind us, have you started to see the results you wanted? If not, or you simply want to make even more progress, here are 3 simple, yet powerful ideas to help you. 1. Adjust Look at the plans you made at the start of the year and see…
