Jim Connolly Marketing

Marketing tips and ideas to help you grow your business

  • Articles
  • About
    • FREE: My very best marketing tips
    • About Jim Connolly
    • Contact
    • Great blogs
    • Commenting Policy
    • Privacy Policy
    • Disclosure
    • How I use cookies
  • Marketing Tips
  • Let’s Work Together
    • Let’s Grow Your Business!
    • Pick my brain
    • Copywriting that attracts clients and customers

Get specific. Really specific

By Jim Connolly - Published May 26, 2018

marketing competitor, competition

As a business owner, there are 2 ways you can choose to market your services. One works extremely well. One doesn’t. And most people are choosing the wrong option. I don’t want that to happen to you.

Here are both options, along with how to make the right choice for you and your business.

  1. Try and appeal to as many people as possible.
  2. Intentionally choose the type of customers or clients you want to service. And ignore the rest.

The first option seems to make sense

The thinking looks like this: If we try and appeal to as wide a range of people as possible, we’ll have more prospective customers. This should mean we’ll make more sales (or attract more clients).

The reality is different. Very, very different.

By trying to be relevant to almost anyone who could have a need for your services, you end up being directly relevant to no one.

Here’s the problem: Only a directly relevant message has the power to motivate a prospective customer to take action.

Vague, diluted, semi-relevant messages are ignored.

Here’s a far better approach

The most successful business owners get specific. They decide exactly who they want to serve. They then intentionally focus on communicating with this section of their marketplace. They learn what matters most to this group. They uncover their main challenges. They then connect with them in a way that’s directly relevant and therefore exceptionally powerful.

That kind of specific, directly relevant marketing is what’s required, to inspire people to buy from you or hire you.

Grow your business with my Marketing Mentor Program! I can help you build a more successful business, increase your sales and boost your profits. Here's how it works.

If you found this useful, share it ❤️

  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to email this to a friend (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • More
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)

Updated September 12, 2021

Recent Posts

  • Here’s 1 word that can destroy your results. And 12 better alternatives May 17, 2022
  • 13 Important things to ponder as you start your week May 16, 2022
  • Discover how the top companies keep getting the best referrals May 12, 2022
  • Boost your sales. With Time Wasters! May 10, 2022
  • Marketing money versus Marketing creativity May 9, 2022
  • Contacts for vanity. Relationships for sanity May 7, 2022
  • 10 Proven ways to get free publicity May 5, 2022
  • Articles
  • About
  • Marketing Tips
  • Let’s Work Together

Copyright © 2022 Jim's Marketing Blog

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.