A reader shared some interesting news with me. It contains a valuable lesson, which could really help your business grow in 2019. So with her permission, I’d like to share it with you.
Georgia said she is almost ready to launch a new business. Everything is in place. She’s just waiting for the right time.
An excerpt from her email: “[…] I’ve been waiting to pull the trigger on this project since 2014 but things have been hectic to say the least. I’m hoping things settle down now, so I can get started.“
The perfect time to start
The problem with waiting for the perfect moment is that it never comes. Perfection is elusive and fleeting. That’s because life is a series of challenges. So, as one challenge passes a new challenge arrives. And even if you were to find a magical moment where everything was just perfect, one unexpected phone call or some unexpected news and everything changes.
The decision to wait for the perfect time is simply a stalling tactic. An excuse. Albeit a super-effective excuse.
Yes, it gives us permission to do nothing, indefinitely, because the perfect time never comes.
If you’re going into 2019, with a project you know you should have shipped a long time ago, take control of the situation.
- Do the research.
- Check the numbers.
- Seek out the advice and feedback you need.
- Put a plan together.
- Then set a launch date.
- … and stick to it.
Because as I wrote here, in business the winners get moving!