Image: Merakist.
Here’s a thought: Instead of simply outsmarting our competitors, what if we decided to outcare them as well?
Think about it.
- We could care more about client satisfaction than our competitors do.
- We could care more about ethics than our competitors do.
- We could care more about making a difference than our competitors do.
- We could care more about earning a great reputation than our competitors do.
- We could care more about quality than our competitors do.
- We could care more about service than our competitors do.
- We could care more about professionalism than our competitors do.
- We could care more about building relationships than our competitors do.
- We could care more about leadership than our competitors do.
It’s hard to think of a more effective, profitable and enjoyable way to grow a great business.
Focusing on the numbers. Missing the bigger picture
We live in an age where businesses work hard to score as highly as possible on their technology based metrics. They try and get as many Facebook likes and Facebook fans as possible. They strive to get as many Twitter followers as they can. They constantly try to increase the size of their Linkedin network, too.
The challenge with chasing those numbers is that we can find ourselves spending too much time focused on digits. And find ourselves spending too little time focused on the quality of our relationships, with clients and customers. Too little time on the people that matter most to our business. This is especially the case with small businesses, where resources are tight. Time spent on improving your social networking metrics, is time you can’t spend delighting your clients, customers and prospective clients and customers.
Because of this we need to choose wisely. We need to invest our time where it will have the greatest, most meaningful impact. A dedication to passionately caring for the people is a wise dedication. It’s time well spent.
P.S: Here’s some advice on how to build a successful business. It contains lots of examples to get you started.