Their social media presence is a familiar, dull mix of quotes from famous people and self promotion.
Their branding is really average.
Their pricing is pretty-much the same as their competitors.
Their range of services is boring and formulaic.
Their customer service is nothing special.
Their marketing promises are utterly predictable.
And as a direct result, prospective clients ignore them. There’s nothing worth paying attention to. So people move along… and a competitor gets the client enquiry.
Don’t be like them. Seriously. Just don’t
If you want people to care about what you have to say. If you want people to care about what you offer… give them something worth caring about. Then communicate it effectively.
Here’s a question worth asking, “What’s your story and is it attracting the attention of your marketplace”?
This will help you get it right: Why storytelling is the cornerstone of successful marketing.