There’s only two ways to grow a business. You need to choose one

It’s becoming harder and harder to sell the average product or service.

Why?

Because when something is average, the lowest price wins. And there will always be someone lower priced than you. Plus, your prospective customers can find these lower priced alternatives, on Google or Amazon, in seconds.

There are only two, proven ways to build your business today. Here they are.

Option one

You can decide to try to cut your costs back to the bone and undercut the competition. Lower prices attract attention. Lower prices get people talking. Average products or services do neither.

And if you can get the efficiency savings right, with a significant increase in sales, you can make a very nice profit. This guy sold a UK retail outlet where everything cost just £1, for £50,000,000.

Option two

Alternatively, you can decide to turn your back on average. There are more, wealthy customers out there than ever before. And they want to be treated differently. They’ll very happily pay for that premium difference, too.

That’s why luxury brands thrive in every industry and profession.

The important thing my friend, is to decide.

Either aim for low profit, high turnover or aim to be a premium provider. Then market your business accordingly. Don’t position yourself somewhere between the two. Because it has never been harder to succeed in the middle-ground, than it is today.