If your sales are down or business has gone flat, who or what do you blame?
I hear some people blaming the economy
Even though they have competitors that are doing really well, many people choose to blame the economy for their lack of sales. If they had zero control over their business and were literally unable to change or adapt anything, that might be a reason – but they can make the changes required.
It’s like them blaming the weather for getting wet, because they decided to go out, in heavy rain, without a coat and umbrella! When the economy changes, we adapt.
I hear some people blaming the marketplace
I regularly hear from people, who blame their customers and prospective customers for being too price conscious or fee sensitive. The marketplace is attracted to VALUE not ‘cheap.’
For example, if you needed a heart surgeon, would you hire the cheapest you could find, or the best you could afford? That’s how value works. It’s not cost cutting, it’s value gathering.
I seldom hear people blaming themselves
Regardless of the economy or what your competitors are doing, you can grow a massively successful business. However, there’s one important proviso here:
You have to do the right things correctly.
That’s the part where businesses fail. They see sales are down or that growth is way too slow and they look for answers OUTSIDE themselves, rather than WITHIN. When I meet a new client, I am able to help them dramatically improve their sales and income, because they tend to sell and market their services really ineffectively.
I don’t change the economy for my clients and I don’t perform Jedi mind tricks on the marketplace for them either. All I do is look within their business, find what’s wrong (or missing) and coach them on how to fix it. As soon as they start doing the right things correctly, their results change and they start growing their business.
Instead of blaming the economy or the marketplace for your business results, take a look inside your business. That’s the only thing YOU have control over and as soon as you identify and fix what’s wrong, your results will improve.