Jim's Marketing Blog

Marketing ideas to help you grow your business

Give me 3 minutes and I will improve your marketing results!

Here’s one of the easiest ways to improve the effectiveness of your marketing.  I think I can get the message across to you in less than 3 minutes.  Let’s see!

It can all be summed up in these 3 words: Make it easy!

Make it easy

Make it easy for people to find information on your website. Don’t hide great content; make it findable.  Use simple navigation.  Offer a search option.

Make it easy for people to contact you. This means not only offering them your contact details, but letting them know you want to hear from them.  Show them that you are approachable, friendly and willing to help.  Let them know that they will not be under any obligation when they speak with you.  And NEVER offer people a premium rate number as the way to contact you with a business inquiry.  This is a barrier that most sensible people will refuse to cross.

Make it easy for people to trust you. Don’t subscribe people to your mailing list without their permission, or send them DM spam on Twitter, or use your social networks to simply broadcast your latest deals or offers to people.  Demonstrate, by the way you conduct yourself, that you are worthy of their trust.

One of the reasons I work as a mentor to lots of marketing professionals, is that they trust my integrity.  They know that I will discretely help them to market their own marketing services and give them all my most powerful marketing ideas. Trust is supremely important.

Make it easy for people to see the value of your product or service. Use plain English to point out your most powerful benefits in as few words as possible.  Avoid buzzwords.  Embrace clarity.

Make it easy for people to share your message. For example, when I wrote a marketing newsletter, I had a simple link in each newsletter, which people could use to forward the newsletter to their friends.  Equally, there was also a link their friends could click, which put them on the subscriber list if they wanted to join.

Now, I make it easy for people to share my work, using the social networking options below.  Feel free to test them and share this post!

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  1. Excellent post Jim, I agree with everything you have mentioned.

  2. Yep, this one hits close to home. It’s not listed here, but I think it’s too bad that way too many very large companies miss simple truths like “be easy to do business with.” When was the last time you called one of those big companies to give them your money only to spend fifteen minutes in their phone maze and on hold?! Same is true for keeping someone hanging on while you do some paperwork (that you could just as easily do after letting them get back to their own business / life).

  3. Jim, I would include “provide a clear call to action.” It’s one of my pet hates. I’m looking at something online, I decide that I want to purchase but then….. NOTHING! I’m giving no indication of what steps I should take next. In the past I’ve clicked away from many a sale simply because the seller made it too hard for me!

    Michael, a very good point and something I’ve experienced many times with large companies. In my experience British energy companies are some of the worst for this.

  4. Brilliant, very well said. I just hope that people providing contact details respond timely and not after a week or two. I have experiences like that making the contact us details useless for those that do not take it seriously.

  5. I don’t understand why people think it’s clever or trendy to complicate something as simple as contact information. I can’t tell you how many marketers I encounter who hide behind a screen name. How can I trust that?

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