Here’s one of the easiest ways to improve the effectiveness of your marketing. I think I can get the message across to you in less than 3 minutes. Let’s see!
It can all be summed up in these 3 words: Make it easy!
Make it easy
Make it easy for people to find information on your website. Don’t hide great content; make it findable. Use simple navigation. Offer a search option.
Make it easy for people to contact you. This means not only offering them your contact details, but letting them know you want to hear from them. Show them that you are approachable, friendly and willing to help. Let them know that they will not be under any obligation when they speak with you. And NEVER offer people a premium rate number as the way to contact you with a business inquiry. This is a barrier that most sensible people will refuse to cross.
Make it easy for people to trust you. Don’t subscribe people to your mailing list without their permission, or send them DM spam on Twitter, or use your social networks to simply broadcast your latest deals or offers to people. Demonstrate, by the way you conduct yourself, that you are worthy of their trust.
One of the reasons I work as a mentor to lots of marketing professionals, is that they trust my integrity. They know that I will discretely help them to market their own marketing services and give them all my most powerful marketing ideas. Trust is supremely important.
Make it easy for people to see the value of your product or service. Use plain English to point out your most powerful benefits in as few words as possible. Avoid buzzwords. Embrace clarity.
Make it easy for people to share your message. For example, when I wrote a marketing newsletter, I had a simple link in each newsletter, which people could use to forward the newsletter to their friends. Equally, there was also a link their friends could click, which put them on the subscriber list if they wanted to join.
Now, I make it easy for people to share my work, using the social networking options below. Feel free to test them and share this post!
What would you add to that list? (And….did I manage to get those ideas across in 3 minutes?)
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