Okay… it’s confession time.
Whenever I read a marketing message, where the words you are get shortened to your, instead of you’re, it changes how I feel about the message and the person who wrote it. It makes me wonder what other basic errors that person makes. So, I no longer treat the message with as much importance or interest.
I know I’m wrong to do this. It could just be a one-off mistake that slipped past them.
Here’s why I’m sharing this with you
I’m not the only one who feels like this, when they see that kind of basic error in a marketing message. It’s a natural response.
When someone claims to be a business professional, yet they make sloppy mistakes or allow errors to be published without correcting them, we doubt their message.
It works like this: By claiming one thing with a marketing message [professionalism], yet demonstrating something different with our actions [rookie errors], we create a fractured message. Fractured messages lead to confusion and doubt.
Once a prospective client doubts you, the chances of them doing business with you plummet.
It turns out that when it comes to marketing messages, the little things can often have a huge impact.