It’s hard to attract people’s attention, when you have nothing new to say. But that doesn’t stop business owners from trying.
Social networks are flooded with famous quotes, posted by people who have nothing to say for themselves. They lack either the creativity, the guts [or both], to tell us what they think. And in doing so, they rob themselves of their voice.
They are simply a carrier. A delivery mechanism. Much like an envelope.
What happens when you receive a letter? You throw the envelope in the waste paper basket. The message matters. The author matters. But the envelope has no lasting value. Even so, the massive majority of business owners choose to be the envelope.
Sharing a famous quote is simple. Think about it: whether a letter inspires you or pisses you off, you never blame the envelope. You blame the author of the message. The author is responsible.
So we each have a choice to make
We can be a voice or we can be an echo. We can be the author or we can be the envelope. We can be noticed or we can be invisible.
That’s not much of a choice. And if we want to be noticed, there’s no choice at all.