There are 3 words, which business owners and consultants can use if they want to instantly create trust. The 3 words are: I don’t know. I don’t know When a client or prospective client asks us a question, to which we don’t know the answer, we have two options. One builds trust and the other… Continue Reading
Marketing tips and ideas to help you grow your business, by Jim Connolly
Category Archives: General Marketing
Be irresistible to prospective clients in just 3 steps
If you want clients and prospective clients to think of you as the go-to person, for whatever service you provide, I believe you’ll find this post really useful. It’s based around 3 steps you can take, which will change the way people think and feel about you, so you become their irresistible choice. What is… Continue Reading
How a Special Offer went badly wrong
It’s possible for a special offer to go spectacularly wrong, if you fail to look at the offer from the customer’s perspective. Allow me to explain. Messages and subtext My wife received an offer from a local restaurant via Facebook. It was an incredible offer, genuinely worth around 90% off the price of a meal… Continue Reading
Human Billboards? Really?
Most small business owners miss out on great, free exposure, because they fail to advertise their products or services, to the people who see them each day. For example, their car is seen daily by lots of people, yet they have nothing displayed on their car to promote their business. They wear a t-shirt during… Continue Reading
3 Ways to grow your business for pennies
A lot of small business owners are struggling financially right now. So today, I am going to give you 3 ideas you can work on, which will help you grow your business for pennies or less! 1. You can delight your customers more than your competitors do This is one of the smartest marketing investments… Continue Reading
Marketing Tip: Sell them ideas
The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post explains why they do it and why YOU should consider doing the same! Steve Jobs famously said that the iPhone was not a product, it was a lifestyle. Apple marketing went on to… Continue Reading
Bloggers: Social search and the freedom to focus on quality
Social search is changing the game for business owners who blog and create content. Thankfully, it’s changing things in our favour and that’s what today’s post is all about. Even the best search engine is flawed Whilst regarded by many as the best search engine available, even Google search is extremely easy to fool and… Continue Reading
The truth about Steve Jobs, research and planning
Steve Jobs was a remarkable person. Like many, I have studied his career for years and been amazed at what he achieved, in such a very short time. One of the things that happens whenever someone has a massive impact in any area of life, is that their ideas get misquoted or distorted. Today’s post… Continue Reading