I read an interesting post on Seth Godin’s blog yesterday. It tells the story of someone, who had three people short-listed for a job as a housekeeper. The employer decided to Google their names and found they were totally unsuitable; all because of the information she found about them online.
Only last week, a web designer told me he had lost a highly profitable piece of work, after his prospective client checked him out online. He hadn’t written anything offensive and there were no negative comments anywhere about either him or his services. The client withdrew the project, simply because they were uncomfortable hiring someone who was regularly posting to Twitter after midnight!
Apparently, they said his late night Twittering suggested to them that he would not be awake enough during the working day, to handle their project professionally. The next day I read an article on the BBC website, about a lady who was fired, for saying that her new job was boring, on FaceBook.
Whatever you happen to think about these decisions, there’s a valuable lesson here.
We live in an age where most of what we do online is visible AND searchable. We also know that employers and prospective clients are now checking people and companies out online, before making hiring or buying decisions. Before you post searchable information online, ensure that is consistent with the image you want to project; either of yourself your business or both.
The small business owners I work with enjoy far more sales, attract better clients and grow amazing businesses.
If you want the same, here’s exactly how it happens.