Jim's Marketing Blog

Marketing tips and ideas to help you grow your business

  • Home
  • About
    • About Jim Connolly
    • My top marketing tips for 2025. Yours now, for free!
    • Privacy Policy
    • How I use cookies
    • Contact
    • Disclosure
  • Hire me
    • Let’s Grow Your Business
    • Pick My Brain for the results you need!

Social Media: Spotting the fakes

By Jim Connolly | December 18, 2011

Those of us who regularly use social networking sites, know that it has never been easier to spot a fake.

It’s hard for people to hide who they really are and what they know (or don’t know,) when they regularly update their social networking accounts.

Yes, anyone can fake it for a little while, but in the medium and long term, we get so much information that it’s very simple to build up a profile of the people we regularly see sharing.

Fakes, saying and seeing

Ironically, many of those people believe that the Internet makes it easier for them to fool the marketplace, because social media gives them the chance to say anything they like.  They can pretend to be experts, leaders or visionaries, so people will ‘just believe them’, right?

Wrong!  The exact opposite is true.  Today, we can see what the fakes are doing on social networks, regardless of what they say.

Some common examples we see all the time include:

  • The web designer, who talks every day about the need for great design, yet whose own site has rookie design errors.
  • The leaders on Twitter, who ask you to follow people on Fridays because that’s when everyone does it.
  • The thought leader, who never shares an original thought.
  • The business development expert, who feels compelled to scream “TGIF!” to everyone who follows them every Friday, because they can’t wait to get away from their own business.
  • The marketing expert, who uses social media to pester people for their attention, rather than attract their interest.
  • The social media guru, who shows they have no idea about being social.
  • The business networking expert, who works behind an avatar photo that was taken 15 years ago.
  • The copywriter, who is unable to write interesting social media updates.
  • The work-life balance gurus, who go missing for months, because their own work-life balance is totally out of control.

Thankfully, the same visibility that exposes the fakes, makes it easier than ever for genuine people to demonstrate their knowledge, professionalism and consistency.  It has never been easier or more rewarding, to be your unique self.

FREE marketing tips & advice

Get my best marketing tips, advice and ideas delivered direct to your inbox. Just add your email below.
I respect your privacy.

Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Site sponsor

packaging consultancy

Categories

  • Blogging (406)
  • Business development (479)
  • Copywriting (303)
  • Email marketing & mail shots (186)
  • General marketing (1,663)
  • Professional development (534)
  • Social media marketing (355)

Hosting provider

20i hosting

Search

Recent posts

  • The false assumptions that destroy your results June 30, 2025
  • Here’s how the best paid service providers earn the highest fees June 25, 2025
  • Hard work isn’t enough (here’s what is) June 24, 2025
  • Make your marketing totally unmissable. Here’s how! June 19, 2025
  • Discounts: The full cost to your business June 17, 2025
  • Rapid, massive business growth: With MBRs June 9, 2025
  • For next-level success, swap your fears. Here’s how! June 6, 2025
  • It works better than advertising June 2, 2025
  • It’s the most valuable question in sales! May 27, 2025
  • Grab. Focus. Urgency: How to vastly increase your sales May 20, 2025
  • Attract. Don’t sell May 14, 2025
  • Marketing gold: The follow-up May 10, 2025
  • How to make more sales, in uncertain times May 8, 2025
  • 17 Tips to help you grow a stronger business May 6, 2025
  • How to increase your prices May 2, 2025
  • Your economy April 27, 2025
  • From rags to riches? April 26, 2025
  • Tiny tweaks. Huge wins April 21, 2025
  • Working in. Working on April 15, 2025
  • How to own your competitors. It’s easier than you think April 12, 2025
  • Home
  • About
  • Hire me

Copyright © 2025 Jim Connolly