I have invested many hours of my time digging into Klout, monitoring not only my own account, but also the accounts of people I know. I have also studied some ‘Klout Superstars,’ people with very high scores. I wanted to see what Klout was rewarding. I wanted to see what they ‘thought’ was influential.
Here’s what I found
- Klout can tell if someone has lots of social media connections. Within days I had a Klout score of 62, which is apparently a good score, though it looks uninspiring.
- Your Klout score is regularly updated. The number changes slightly every day.
- Klout was able to see lots of people sharing my Google+, Twitter and Facebook updates.
- A new Klout button may soon allow content providers to have the popularity of their content included in their score. This could be helpful, if implemented correctly.
- The Klout algorithm can’t seem to tell the difference between an influential person who posts 1 update, which is shared 20 times, and someone with little influence who posts 20 updates, which are each shared 1 time. I’m basing this on my own results and monitoring those with high Klout scores, who posted all day long with very few people resharing them.
- Klout is too easily fooled. There are thousands of web pages dedicated to showing you how to easily game the algorithm. This needs to improve as anyone with enough spare time can get a high score.
- Anyone who really cares about their Klout score, needs to be careful about taking a holiday! Your 2 weeks in the sun can hit your score hard and take you weeks of over-sharing, to get back to where you were. I spent just 1 day where I hardly used social media and my score dropped from 63 to 62!
- Currently, even though my blog posts reach thousands of people every day, this has zero impact on my influence, according to Klout.
- The Klout scoring method encourages people to post masses of updates, if they want to get a higher score. This can damage your reputation with your followers, who may not want a constant barrage of updates from you all day.
- Klout can’t see how influential Ron Conway is. More on that in a moment!
Klout has potential
Overall, I believe Klout has a huge amount of potential if it makes the improvements required. The core idea is valuable to individuals and brands. It also seems like the problem of gaming it should be solvable or at least, that the algorithm can be vastly improved. Just as Google constantly works hard to try and stop black hat SEO from ruining their search results, Klout must up its game and do the same.
Otherwise a high Klout score will cease to mean anything.
Klout doesn’t know how influential Ron Conway is
The example of multimillionaire businessman, Ron Conway, exposes the current problems with Klout scoring.
Mr Conway is not someone who spends most of his days sharing information with his buddies on Facebook. He’s a busy guy. Ron is what’s known as a super angel investor. He invests millions into companies you may have heard of, such as Google, Paypal, Facebook etc and has built a fortune in the process. This extremely influential person is a business associate of; Henry Kissinger, Arnold Schwarzenegger, Tiger Woods and Shaquille O’Neal.
Ron Conway’s Klout score is just 48. That’s a lower score than many of my readers have. It’s also an indication of the challenge ahead for Klout, as it strives to accurately reflect influence.
What did I learn about Klout?
The key lesson for me has been that the Klout score is currently too easy to game, for it to live up to its self-proclaimed ‘standard for influence’ title. It also seems unable to score people who have huge influence, but who are too busy to spend huge amounts of time on social networking sites. I see the latter as their main challenge.
Overall, I am optimistic that Klout will improve. No matter how much love Klout gets from its powerful friends in the media, it has no choice other than to improve if it wants to truly become the standard of influence, which it NEEDS to be, for it to succeed in the longer term. With so many people voicing their concerns at the accuracy of Klout and others very publicly deleting their accounts, Klout CEO Joe Fernandez will be very aware of the need to improve their scoring. And fast!
FYI: Joe Fernandez has a Klout score that is almost 50% higher, than Ron Conway!
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