If you want to massively improve the way you and your prospective clients feel about your business, you will find the following technique really useful.
I’m also going to show you how to make your business a source of inspiration and excitement for you, rather than stress and worry. It starts by understanding the importance of being genuinely enthusiastic about your business.
Why enthusiasm matters
Someone once described their definition of a sale to me as, the transfer of enthusiasm. That’s a pretty accurate definition. If a prospective customer feels as enthusiastic about buying a product as you feel about selling it, chances are they will buy it.
So, what happens when a business owner lacks enthusiasm? The first thing that happens, is that their prospective clients notice. Just as enthusiasm is contagious, so is indifference and apathy. If you don’t think some business owners show that total lack of enthusiasm, just check out any social network on a Friday.
YES! IT’S FRIDAY!
Every Friday, thousands of small business owners feel compelled to take to social networks, screaming how happy they are that their week has finally finished. As their prospective clients and customers look on amazed, these business owners openly demonstrate more passion and energy about the end of their working week, than for anything they did during the working week.
It doesn’t matter how good your service is, if people sense you lack enthusiasm for your business. It doesn’t matter how sharp your marketing material is, if people sense a lack of passion and energy when they speak with you. In short: We can’t expect people to be enthusiastic about our business unless we are.
How to turn things around
If your business leaves you feeling more stressed than fulfilled, fix what’s wrong. Reconnect with the dreams that caused you to start your business. Remember that your business will always be a reflection of the decisions you make and the actions you take.
If you want a better, more inspiring business, stop what you’re doing and ask yourself the following question:
If my business was perfect in every way, what would it look like?
Then, write down what your ideal business would look like. Be as specific as you can. For example, ask yourself things like, how many hours do I want to work? How much do I want to earn? What would my ideal client or customer look like? Where would I be based? How would I dress for work? Be as specific as you can and keep writing!
What you have just written down, is a description of the business you SHOULD be running. THAT’S the business, which inspires you.
Your notes will now provide you with the foundation of a business development strategy. If you can do this yourself, do it. If you need help, I can help you. Just never settle for less than you deserve. You’re too good for that!
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