As of today, Jim’s Marketing Blog has a whole new look – I hope you like it! For me, content is everything – but people need to be able to find that content easily and read it without any fuss. So, how did I come up with this new blog design?
The importance of user opinions
After the initial draft of the blog was done, I asked my readers and contacts for THEIR opinions of the new design. In total, almost 500 people emailed me, messaged me, Tweeted me or called my office – and their feedback has been invaluable in shaping the look and ‘feel’ of the blog!
I believe a blog or website should be designed for the people who read it; NOT the person who writes it!
This means if there are certain recurring suggestions being made by lots of people, there’s a good chance that’s what the wider readership will also want! In each case, I acted on these suggestions.
For example, the initial draft of the blog didn’t have a picture of me on the homepage, because as you can see, my looks are not by best asset! However, it became very apparent from your feedback that people wanted to be able to see the ‘person’ behind the blog. So, my picture was added.
Ditto, the sign-up box for my free ebook and also the sidebar headings were all changed, based on popular suggestions. The net result is hopefully, a blog that’s easy to use and simple to navigate around – with lots of useful information for you and your business.
To all those who have helped me over the past few days, “Thank You!” There are way too many to mention individually, but your feedback has been of huge value to me. I would also like to give my thanks to Mark White of Better Business Blogging for doing all the technical stuff behind-the-scenes.