Jim's Marketing Blog

Marketing tips and ideas to help you grow your business

  • Home
  • About
    • About Jim Connolly
    • My top marketing tips for 2025. Yours now, for free!
    • Privacy Policy
    • How I use cookies
    • Contact
    • Disclosure
  • Hire me
    • Let’s Grow Your Business
    • Pick My Brain for the results you need!

I don’t care what Bob thinks!

By Jim Connolly | July 1, 2011

Bob thinks your marketing sucks.

He also thinks you charge too much and he’s not 100% sure why anyone would need your service, let alone him.

It’s OK though.  Bob’s not your target audience.  He’s not in the market for your services.  Your marketing is not intended for him or people like him.

So, why are so many business owners focused on what Bob thinks?

Effective marketing has to be highly focused.  It needs to deliver extremely relevant messages to the right kind of people.  Sadly, the majority of small business owners do the exact opposite with their marketing.  They try to be all things to all people and seek approval from everyone, even Bob!

Here’s the problem with that approach:  It doesn’t work!

Marketing that tries to be kind-of relevant to everyone, ceases to be directly relevant to anyone. For your marketing to work, you need to accept that not everyone is a potential client.

Identify who your ideal profile of client is and focus 100% of your marketing on them and their needs.

It works.

Let’s work together and grow your business. To find out more click here!

FREE marketing tips & advice

Get my best marketing tips, advice and ideas delivered direct to your inbox. Just add your email below.
I respect your privacy.

Hi! I'm Jim Connolly and I help small business owners to increase sales, boost their profits and build amazing businesses. Read more here.

Featured by

marketing advice, marketing help

Site sponsor

packaging consultancy

Categories

  • Blogging (406)
  • Business development (479)
  • Copywriting (303)
  • Email marketing & mail shots (186)
  • General marketing (1,663)
  • Professional development (534)
  • Social media marketing (355)

Hosting provider

20i hosting

Search

Recent posts

  • The false assumptions that destroy your results June 30, 2025
  • Here’s how the best paid service providers earn the highest fees June 25, 2025
  • Hard work isn’t enough (here’s what is) June 24, 2025
  • Make your marketing totally unmissable. Here’s how! June 19, 2025
  • Discounts: The full cost to your business June 17, 2025
  • Rapid, massive business growth: With MBRs June 9, 2025
  • For next-level success, swap your fears. Here’s how! June 6, 2025
  • It works better than advertising June 2, 2025
  • It’s the most valuable question in sales! May 27, 2025
  • Grab. Focus. Urgency: How to vastly increase your sales May 20, 2025
  • Attract. Don’t sell May 14, 2025
  • Marketing gold: The follow-up May 10, 2025
  • How to make more sales, in uncertain times May 8, 2025
  • 17 Tips to help you grow a stronger business May 6, 2025
  • How to increase your prices May 2, 2025
  • Your economy April 27, 2025
  • From rags to riches? April 26, 2025
  • Tiny tweaks. Huge wins April 21, 2025
  • Working in. Working on April 15, 2025
  • How to own your competitors. It’s easier than you think April 12, 2025
  • Home
  • About
  • Hire me

Copyright © 2025 Jim Connolly