Jim's Marketing Blog

Marketing ideas to help you grow your business

3 Powerful, alternative marketing ideas for your business

In this short post, I am going to share 3 powerful, alternative ways to implement marketing ideas, based on what the world’s most successful business owners do.

I’m going to start with the most important one first!


1. You can be criticised or you can be ignored

This is huge – maybe the most important message in marketing today: If you want your message to be heard in 2013, it needs to be different from the masses.

It needs to cut through all the noise; the emails, tweets, social network updates and blog posts. To be heard, you need to express your opinions and share your thoughts – not simply agree with all the noise.

Of course, if you want to be noticed you must risk being criticised or judged. This is where most people find the biggest challenge.

Every leader, every extremely successful blog and every massively popular newsletter, risks being disagreed with or criticised. However, the alternative is to be invisible and ignored. Whilst this sounds like a crazy alternative, it’s what the vast majority of business owners do. They are more inclined to agree with whatever is popular, join whatever is popular and share whatever is popular – than do their own thing.

Sheep are seldom criticised, because we can’t see them from the safety of their flock. Sheep ARE judged though, which is why we never look to them for leadership or ask for their opinions.

If you want to be seen in 2013, be prepared to stand out. Leave the flock – become the shepherd.

2. You can be proactive or you can be reactive

If you work to your plans (proactive) you will find it easier to make measurable progress. You plot a course and follow it. The alternative is to be reactive, work according to other people’s plans and hope it will be OK. Hope is essential, but it is not a business strategy.

  • Get proactive.
  • Get strategic.
  • Test and measure.
  • Adjust.
  • Then move forward.

3. You can have a story worth sharing or you can pester people to listen to you

Word of mouth referrals are powerful. Here’s what we know about word of mouth: People remark on (talk about) things that are remarkable. In 2013, craft a story about you, your business, your products or your services, which is worth sharing. Make your story easy to share and let the marketplace do the rest.

The alternative is to push an uninspiring message (at) people and hope to grind them down by brute force. This doesn’t work today. People filter those messages out.

Your alternatives?

This is a tricky question, but here goes: What common marketing tactics do you see the most successful business owners doing, which the masses get wrong? If you can think of one (or more) share them with a comment.

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  1. Your blog is on fire right now Jim.

    For me #1 is critical.

    There’s no safety from hiding with the sheeple. It’s the riskiest thing you can do because the upside is non existent and the downside is fatal.

    Great points.

  2. Thanks, George. I love the term ‘sheeple’ and you’re correct, that is a very risky strategy.

  3. Your posts over the past couple of weeks have really helped me get my ideas together for the new year.

    Thanks for everything.

  4. Nice post Jim. Some good, common sense advice. But the type of advice that can never be repeated enough! Have a good 2013.

  5. Jim, do you like being criticized? Cause, when I do something, I expect a feedback, but a negative feedback can be little hurtful, so I am not sure about your first advice!

    • Great question. If it’s constructive and non anonymous, I listen to it. If it’s anonymous or just intended to be insulting, I take little interest in it.

      As I say in the post, it’s impossible to be visible without also being criticised.

      Context is key. You can usually tell pretty quickly if someone is looking to be constructive or not.

      Hope that helps, Nelda.

  6. suspicious individual

    January 4, 2013 at 19:42

    What tripe, you do not let anything negative be published in your blogs, which are slightly biased towards you..

  7. suspicious individual

    January 4, 2013 at 19:44

    If you are the top UKs marketing advosor, how come you are not in this list.

    Answer – because you cannot totally control the content…

  8. Charlie Howden

    January 8, 2013 at 12:19

    Hey Jim,

    I can be a little reactive sometimes and I know it’s wrong.
    Thanks for some great perspective.


  9. Great advice Jim. We need to constantly be thinking of ways to be better, faster and more effective in the market place. Get your audience to totally buy into what you are selling or doing.

    • Hi Neil. It’s also important to think about how we plan to EARN the attention of our readership / audience.

      There’s a lot of noise out there and if we fail to give people a reason to connect with what we have to say, they won’t/

      Thanks for the feedback, sir.

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