Jim's Marketing Blog

Marketing ideas to help you grow your business

How to attract more clients and build a great reputation

There’s a great opportunity out there, for business owners who want to work with the best clients.

There is always a gap in the market, for service providers who deliver on their client’s expectations. This is because the marketplace is already frustrated at being lied to by companies, who fail to deliver on their promises.

Allow me to explain.

The delivery deception

How long will your laptop work on battery power? Far less time than the manufacturer says, unless you set the screen brightness low, disable Bluetooth and avoid processor-intensive tasks like video editing etc.

How many pages will your printer print on a single ink cartridge? Far fewer than the manufacturer says, unless you print everything in low quality mode and never use graphics.

How many miles will your car travel on a tank of fuel? Far fewer than the manufacturer says, unless you can avoid all traffic, have just one person sitting in the car at all times and never drive faster than X miles an hour.

This type of under delivering is so common, that review magazines now have to independently test things like battery life, ink content and fuel consumption, so consumers get the truth.

Consider this: What would happen if you were to shatter your prospective client’s preconceptions on delivery?

The delivery opportunity

So, what if you were to charge a premium for what you do, market your services to people who value that ‘extra’ and then deliver on your marketing promise?

If you want to know the answer before you try it, just look at the success of any premium brand, which makes big promises and then delivers on them.

PS: This will show you how to work with the best clients, for the highest fees.

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  1. My pet hate is cellphone providers, lying about coverage and speeds.

    If just one, just once would fess-up and tell the truth it would be so refreshing.

    Thanks for allowing me to vent Jim.

    • Yes, that’s another great example. I wonder how the public would react, if one of them did that and was open and honest about the coverage and speeds.

      Thanks, Evie.

  2. Gordon Holloway

    June 17, 2013 at 20:09

    Great port here Jim.

    Mines the beer advertisements, where everyone is always sober, no one’s fat and they are all living a great life.

    100% different from the reality.

    • In the UK, Gordon, beer advertisers can not show people drunk in a commercial.

      I totally get what you’re saying about the way they always look healthy and totally ‘with it’. Not what I see in the high streets.

      Thanks, Gordon.

  3. Wayne Galloway

    June 17, 2013 at 20:40

    This is a hole in the market, ethics driven and social media friendly.

    I’m thinking…….

    Cheers Jim.

  4. everone wants more clients for better reputation, yes these tips ae very good and practice i hope it will work for me, thanks for sharing.

  5. I had very similar thoughts when I was reading complains about a potential competitor in my vertical ( and my potential competitor was VC backed ) . Yet, they were not meeting the expectations of their customers , they are not able to fulfill the smallest promise they claimed to do which leaves a huge gap in the market. Good post Jim!

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